Darcy Pattison, an author and indie publisher, provides a detailed look at self-publishing children's books through her experiences. Her insights were shared during a presentation at the SCBWI’s Big Five-Oh! Virtual Conference.

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Pattison emphasizes the financial potential in self-publishing, notably through her book Nefertiti: The Spidernaut, published on October 16, 2011. Inspired by astronaut Sunita Williams and her experience with a jumping spider sent to the International Space Station (ISS), Pattison aimed to create a suspenseful narrative for children, addressing how Nefertiti would adapt to microgravity.

Publishing in a series serves as a strategic advantage, as it builds a loyal audience. Pattison’s prior works, such as Wisdom: The Midway Albatross and Abayomi: The Brazilian Puma, set a precedent for her new title.

She chose to publish Nefertiti in multiple formats—hardcover, paperback, ebook, and audiobook—using print-on-demand services to maximize profit across formats. By distributing her titles widely and avoiding exclusive agreements, Pattison ensures accessibility for readers.

Despite facing industry bias against self-published works, she maintains her submission practices to publications. However, she received a harsh review from the School Library Journal, describing her work as “bland.” Undeterred, Pattison remained confident in her book's merits, later receiving recognition as a 2017 NSTA Outstanding Science Trade Book.

Building connections proved fruitful; after attending the Arkansas Reading Association convention, Pattison networked with representatives who included her books in educational materials. Special sales, such as bulk orders from education-focused organizations, significantly contribute to her income.

Pattison also found success with the subscription box service Little Passports, which opted to include her books in their offerings. This collaboration involved adjustments to the book size and co-branding but resulted in substantial sales.

Advising fellow authors to think like publishers, Pattison notes the importance of scaling efforts beyond personal sales. She encourages seeking international deals, having experienced success with the Moments in Science series in foreign markets.

Understanding the value of copyright helps Patisson retain various income streams from her works, preventing the limitations typical of traditional publishing contracts. Currently, she has over 55 titles in her catalog, which collectively boost her income potential, allowing her to earn over $100,000 annually.

In closing, Pattison asserts her commitment to self-publishing, aiming for prestigious accolades in the future. She shares her experiences and advice at IndieKidBooks.com and promotes her books through MimsHouse.com.