Satoshi Arima, from Kadokawa Corporation, initiated a project targeting foreign writers interested in the Japanese light novel market with the 'MyAnimeList x Honeyfeed Writing Contest 2025 – The ISEKAI presented by Kadokawa.' Launched last year, the contest awarded the winner a translation and publication of their work in Japan, alongside mentorship from a professional Japanese author. It attracted a record 1,240 entries, leading to discussions about future contests at this year's Anime Expo.

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During a panel discussion, Arima shared insights into the Japanese light novel landscape, emphasizing the appeal of foreign authors who share a passion for anime and manga. He noted that stories like those of the first contest winner, frettiko, who depicted an American YouTuber, resonate well with Japanese audiences.

Frettiko advised novice writers to understand Japanese culture intimately while also crafting relatable characters and themes. Kazesenken, a light novel author discovered by Kadokawa prior to the contest, stressed the importance of originality, encouraging writers to freely express intriguing ideas, regardless of their polish.

Arima mentioned that the next contest will center on heroic fantasy, where the relatability and development of the main protagonist will be crucial. He cited examples of characters who grow from their struggles, such as the shut-in protagonist in 'Secrets of the Silent Witch,' who learns to contribute to society.

The discussion also touched on less utilized character tropes, with frettiko noting the rarity of the kuudere archetype in light novels, while Kazesenken argued for the inclusion of self-motivated main characters in isekai narratives.

Arima acknowledged a cultural disconnect regarding isekai; while Western interpretations often hinge on conventional tropes, such as being transported by a truck, Japanese definitions encompass a broader range of scenarios, which they aim to highlight in upcoming contests.

Kazesenken shared insights on adapting web novels into light novels, emphasizing collaborative efforts between authors and editors, while addressing cultural nuances and joke translations. Frettiko mentioned the supportive role translators play in bridging language barriers.

The competitive nature of the light novel industry in Japan, with around 300 new titles released monthly, was highlighted by Arima, who urged authors to analyze successful works to craft engaging stories. Frettiko reflected on receiving feedback from prominent authors, noting how understanding Japanese culture enhances marketability.

Kazesenken pointed out that the concept of light novel writing for English authors is still evolving, with platforms like Honeyfeed providing essential opportunities. Both frettiko and Kazesenken spoke about how winning the contest has encouraged them to pursue their creative ambitions, with frettiko starting an anime review channel to share her perspective.

Arima concluded with the aspiration of expanding the contest’s reach, noting positive outcomes from the first iteration as a basis for future initiatives.